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Tanzania had to define its cultural tourism product to be more precise. In the Tanzania context however, cultural tourism adopts a community-based tourism approach in which the people are directly involved in designing, organizing tours and showing tourists aspects of their lives in the area they live in.

While economic benefit is derived from this activity, some cross-cultural exchange between visitors and the local people is also developed. Operated through the criteria of ownership of the activities undertaken and equitable distribution of the income generated are underlying factors of the program. It is people tourism that enables tourists to experience the local people’s way of life, offering insights into the values, beliefs and traditions in the host communities’ own environments.

The aim was and is to develop and promote cultural excursions, organized by local people in their natural environment where they live today. Cultural Tourism development took an approach of Sustainable Pro-Poor Tourism. This is a way of doing tourism so that it focuses specifically on unlocking opportunities for the poor to benefit more within tourism, rather than expanding the overall size of the sector.


At the base of Mount Kilimanjaro on the border between Moshi and Arusha lies one of the many homes to one of the most famous tribes in Tanzania, the nomadic Maasai who retain their original culture and practices.

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The Hadzabe people, the last true Nomads of Africa, are culturally, linguistically, and genetically distinct population of approximately 1000-1500 individuals living around Lake Eyasi in the central Rift Valley and in the neighboring Serengeti Plateau.

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The name Marangu derives from the local Chagga word meaning 'spring water' and the village is situated on the lower slopes of Kilimanjaro about 40 km from Moshi town. This programmer offers a variety of half-day trips taking in various natural and cultural sites on the surrounding slopes.

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